WHAT IS COMMUNICATION

Communication is the transfer of information between people,
which usually results in an action.

  • It involves a sender and one or more receivers.
  • A message, which is transferred or shared between two or
    more people.
  • It is a two-way process – the transfer of the
    message results in some kind of response.
  • In Business, Communication involves the process that links managers with the execution of the basic and additional management tasks in order to achieve business objectives.

Benefits of effective business communication

  • To contain costs
  • To increase productivity
  • To give moral support
  • And to overcome obstacles in communication

NB: therefore effective communication takes place when the message the sender intends to send is received and understood by the receiver.

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