The Results-Based Leadership formula:
“Effective Leadership = Attributes x Results.”
Note that the equation suggests that leaders must strive to achieve excellence in both terms; that is, they must both demonstrate attributes and achieve results. Each part of the equation multiplies the other part; they are not cumulative. A score of 9 out of 10 in attributes, for example, multiplied by a score of 2 out of 10 on results, yields an effectiveness rating of only 18 out of 100, not 11 out of 20.